Friday, 27 September 2013

Random discussions with korel about the music video. (Very Brief)

Music Video Plans Title- Rap Song GTI
KoJo Featuring JoeJas
Genre- HipHop
Concept will be a performance based music video. Location: In a house for the house party scene and in a car park for the outside scene. Cast: A mixture of both of our friends

Wednesday, 25 September 2013

Lyrics

Hell bent on world domination, Heaven sent your girl to my spaceship, Young lord in his first incarnation, Since a young'n been the same no change up, We way up, on these lames, got my niggas in the party with these hoes running trains, Insane in the membrane, spit a sweet 16 since the world never same No swag fag but we swag hard, Racey nigga like nascar, I get it in on your back lawn, My niggas with me we far gone, We chilling and maxing relaxing and stuff, Bitches be here they ain't gone like they stuck, Smoking on blunts, hate to be blunt, but who even said that you niggas could come Watch me, search for nirvana smelling like teen spirit In bahamas, Skateboards double up like llamas me my niggas dipped Flow helterskelts manson on deck, Fuck with my team and I'll break your neck, You hating yet? I'll spray the tech, Wouldn't break a sweat, stay away from threats.


Fuck it's joe 
Don't need to say shit, 
Tuck and roll
On to my spaceship, 
got your soul
With bass bitch, 
Ko smoke dro 
In a A6
Play your cards right, 
Straight aces, 
If you fuck round,                         Sell your kid on craigslist
Bitch I'm amazing, 
Spider-man 
Skate no wayne 
This ain't fireman 

mmm ..
flow flat miley, 
joe rap hyphy, 
gucci beat killer 
bitch i might be, 
if the year start nicely, 
3 months in finna bust on a picese
till cum stains on my white tee, 
same color beiber 
so if he hit a blunt again 
please don't slice me, 

versace water im sippin that, 
so when i sell my pee, 
i don't have live on raps
you witnessed that, 
no snitching jack,
finna hit the lac, 
with the track, 
i mean with the truck, 
who gives a fuck, 
listening to bitch mob, 
while tupac about to hit em up, 
so better get your meal in, 
catch this flow, 
like drake catch feelings,

no way hose, 
don't try sell me chipotlay
rap game a white chick 
and im oj, 
hot pause, 
this a cold play, 
skate jam with the homayss

Thursday, 19 September 2013

Idea's for the music video/ storyboard

Ideas: • House party but everyone is sleeping.
 First artist wakes up and on the screen it says ‘last night….
The flashback of the night before starts which is the house party.

There is drinks all in the back, girls dancing, boys chilling and playing cards
 JoeJaz starts rapping and whilst he is rapping the party is starting.





Idea's on Music Video

Idea's on music video
  •  Type of music: Hip-hop
  • Use a hip-hop instrumental but original lyrics from 2 artists
  • Concept: Party based music video
  • Reason why we chose to do this type of music video: This is because we both have pretty similar tastes but this particular genre was the genre that we both had most knowledge on and was most interested in.
  • Why we chose to use a instrumental?- We chose to use a instrumental instead of getting an already made track because, most of the tracks that we both loved and thought we would a great idea to use for our work, already had video's made for them, so we found an instrumental that we both really loved and decided to create a original track/ music video
  • Where we decided to shoot our music video?- We've decided to shoot it in an apartment so that the party scene looks realistic and has an edge to it.
  • Second location- Outside, preferably a car park, this is so that when we shoot our getting kicked out scene, they relocate to the car park.  

Monday, 16 September 2013

Case Study No2- Believe It

Professional Music Video:  Meek Mill Ft Rick Ross- Believe It
Genre- Rap/Hip-hop
Video Director- Benny Boom
Date Of Release: 2011
Video Type: Rap- Narrative Based
Theme- Rich Boys flaunting the things they have such as money, girls, cars. This relates to the title of the music video ‘believe it’. This relates because in the music video, they are naming asset for asset, cars, all the girls, mansions they own and they are telling their audience to believe it, because it’s the truth that they are being told.

Editing: Lots of snappy cuts to show the different areas the video is shot in such as casino, airport and a party. There is a lot of deep and rack focus going on in the music video and this is helps to draw attention to the audience and helps keep them engaged. Also a lot of tracking and shot reverse shot and panning takes place in the video. Each cut of the music video lasts for about 8-10 seconds as it’s a very fast paced music videos showing many things at different times. The position of the camera emphasizes the theme by making the audience focus deeply on the artists and what they are doing and how that relates to their action. The close up emphasizes his facial expression and the words he is saying. The colors in the video are also very effective. The contrast in the shot makes his face stand out a lot more and highlights where his face is most expressive, in his eyes and mouth.

Is the video conceptual, narrative or performance based? -  The music video is both conceptual and narrative based. This is because the concept behind the video is to show the world what they have become and what they have since they have 'blown' (made it big in the music industry). It is also performance based because they are 'celebrating' in the music video and they show the 2 artists at one of their shows performing the song.It’s not narrative because they are not really explaining how they got to where they are, so it’s not story like, but instead they are celebrating about the fame and wealth they have.

Themes & Motif: The main theme/motif of the song is money & wealth & assets. This all correlates with the title of the song 'imma boss'. This is because, as a boss your expected to have the the money, popularity, flashy cars, jewelry etc, and in this music video, he is basically just saying not only is he a boss because of all of this that he has, but also because he is currently dominating in the rap music industry and is also signed to the big boss himself 'Rick Ross' music label. The music label is called Maybach music group, which is associated with one of the major record companies Warner music group.

Camera angles, special effects, mise en scene : The only special effects used in the music video was flashing lights which was used to add affect to the music video and keep the audience engaged. Meek Mill- He is dressed in very plain simple clothing, yet has very big and bold jewels on. Big gold chains and very distinctive expensive rings on. Also in the music video he is riding on expensive bikes. This just goes to show that although you have the money, you do not have to dress in flashy clothing. The jewelry does all the talking. Rick Ross- He is also dressed very similar to Meek Mill. The area the video is shot in is Philadelphia in america. This is known to be one of the poorest areas in america, however, 2 of the most successful rappers are shooting the video in the neighborhood. The neighborhood looks dull and undeveloped, however this does not remove any seriousness of the video or the lyrics, just comes to show that you can be from a poor neighborhood and still make it into a 'boss'. Telling all the audience to believe it!
There was not much special effects used in this music video, the most common ones which were used in the music video, were the flashing of the music video, and the slow motion effects. These were used to keep the audience captivated and interested.

Audience: The audience to this music video is mostly young people, especially those who are already in the music industry and are looking to make it big one day and hopefully release a similar track stating the things they have accomplished. Audiences of this music video can also be fans of the entire music label MMG (Maybach music group), This is because both artists are from the same music group, especially with Rick Ross being the founder and creator of the music group, this can help attract more audiences. If you was to explore this even deeper, the audience could also be other artists who are signed to Warner bros as they have an association with this music label.

Idea's I can take for my own music video: The idea's that I can take from this music video and have in my own one is first of all the concept. My music video could also be about 1 or 2 artists who have made it in the music industry and are now celebrating or 'boasting' to the world about the things they have. One thing that i would also like to take for my music video is the type of editing techniques that were used in this video, thats because i believe that the editing techniques that were used, purposely kept the audiences engaged.

Case Study No1- Meek Mill Ft. Rick Ross- Ima Boss

Media case study-
Rick Ross ft. Meek Mill- Imma boss
Genre- Rap/Hip-hop
Performance based: This music video is performance based because the concept of the video is not story like. It is more performance based by the types of scenes that have been included and shot in the video. Their main location for the music video is their neighborhood. I know this because of the lyrics which are used in the video. The main purpose to why this video was shot in their neighborhood was to show fellow artists and supporters that, even though they have made it and are dominating the music industry, they will not forget their roots and where they came from and with their success, they are willing to give back to the community.
Themes& motifs- The main theme behind the music is for the 2 artists rick Ross and meek mill to show to everyone that they are the 'boss' in other words, the ones that are in control. They give themselves the title of boss and present themselves as the dominating pair. What supports the title of them being a boss is their lyrics and them boasting/ showing off the assets they own, how 'healthy' their bank account is and the amount of female they both have.
In this music video, because it’s about them claiming to be authority and in a high position, the role they play in the music video has to be major. Not only do they stand out, but they keep reminding the audience they are a boss. Imma boss- starts off by promoting the new album, by doing this, those who like the song would automatically assume that the rest of the album should be up to the same standard and that would lead to them to invest in the album.
They then write their record label and the font starts from small and gradually turns big.
A lot of shot reverse shot to show the conversation between the 2artists. The scene flashes as one of the editing techniques. Also a lot of tracking is being used in the music video. These camera movements help attract the audience and also helps us follow the action and feel engaged with the music video.
A lot of cutting as it is showing different views of the city and the people who live within the area.
Flashing lights are also used to go with the beat of the song
Bright contrast at the end of the video
Lip syncing- The way the lip synch is done to a high standard. Their body language and the action of their arms are moving so well and accordingly so you won't even be able to tell that they are lip synching.
Target audience- The target audience are girls and boys aged 15+ and also just normal rap/Hip-hop lovers. I believe that it is mainly targeted to rival artists, showing that they are the ones who are in control and are dominant.
Camera angles, special effects, mise en scene and editing techniques.
Special affects- flashing lights, slow motion
Mise en scene- the area is a normal neighborhood is America. All the people in the music video including the 2 artists are dressed in casual clothing but have flashy clothing. I believe that the artists are dressed in casual clothing because their assets basically represent them, so there is no need for the to dress over the top or in incredibly fashionable clothing because they are already known to be successful.
'Bitch imma boss'- them saying this is basically saying to all the artists that they are superior and are on top of all of them, and they are better than them lyrically & physically.
The target audience are encouraged to buy this record because as the artists are selling to them that try are the best, the consumers would want to purchase something that they think is made from the best so they are automatically encouraged to buy it. They are also encouraged to buy the record by the type of lyrics. If they believe that the lyrics from the artists relate to them or their situation then they are most likely to support and buy the record.
What ideas could you take from the video: the ideas which I would want to take from the video mainly is the concept and the performance of the music video? The reason being is because my music video is of the same genre and the song is pretty similar so, if I was to use ideas from this music video and generate it to my own, also having similar mise en scene, my video can come out high quality/ good standard.
One other idea that I can take from the music video is the scene which looks like a party/celebration. The reason to why I would want to take this idea and use it for my music video is because, my music video is inspired by this video and is also of a similar genre and concept. I also believe that this idea would work really well with my music video because of the type of beat & lyrics that I’m going to be using.