case study music vid 2

Themes & Motif: The main theme/motif of the song is money & wealth & assets. This all correlates with the title of the song 'imma boss'. This is because, as a boss your expected to have the the money, popularity, flashy cars, jewelry etc, and in this music video, he is basically just saying not only is he a boss because of all of this that he has, but also because he is currently dominating in the rap music industry and is also signed to the big boss himself 'Rick Ross' music label. The music label is called Maybach music group, which is associated with one of the major record companies Warner music group.

Camera angles, special effects, mise en scene : The only special effects used in the music video was flashing lights which was used to add affect to the music video and keep the audience engaged. Meek Mill- He is dressed in very plain simple clothing, yet has very big and bold jewels on. Big gold chains and very distinctive expensive rings on. Also in the music video he is riding on expensive bikes. This just goes to show that although you have the money, you do not have to dress in flashy clothing. The jewelry does all the talking. Rick Ross- He is also dressed very similar to Meek Mill. The area the video is shot in is Philadelphia in america. This is known to be one of the poorest areas in america, however, 2 of the most successful rappers are shooting the video in the neighborhood. The neighborhood looks dull and undeveloped, however this does not remove any seriousness of the video or the lyrics, just comes to show that you can be from a poor neighborhood and still make it into a 'boss'. Telling all the audience to believe it!
There was not much special effects used in this music video, the most common ones which were used in the music video, were the flashing of the music video, and the slow motion effects. These were used to keep the audience captivated and interested.

Audience: The audience to this music video is mostly young people, especially those who are already in the music industry and are looking to make it big one day and hopefully release a similar track stating the things they have accomplished. Audiences of this music video can also be fans of the entire music label MMG (Maybach music group), This is because both artists are from the same music group, especially with Rick Ross being the founder and creator of the music group, this can help attract more audiences. If you was to explore this even deeper, the audience could also be other artists who are signed to Warner bros as they have an association with this music label.

Idea's I can take for my own music video: The idea's that I can take from this music video and have in my own one is first of all the concept. My music video could also be about 1 or 2 artists who have made it in the music industry and are now celebrating or 'boasting' to the world about the things they have. One thing that i would also like to take for my music video is the type of editing techniques that were used in this video, thats because i believe that the editing techniques that were used, purposely kept the audiences engaged.