case study music vid1

Media case study-
Rick Ross ft. Meek Mill- Imma boss
Genre- Rap/Hip-hop
Performance based: This music video is performance based because the concept of the video is not story like. It is more performance based by the types of scenes that have been included and shot in the video. Their main location for the music video is their neighborhood. I know this because of the lyrics which are used in the video. The main purpose to why this video was shot in their neighborhood was to show fellow artists and supporters that, even though they have made it and are dominating the music industry, they will not forget their roots and where they came from and with their success, they are willing to give back to the community.
Themes& motifs- The main theme behind the music is for the 2 artists rick Ross and meek mill to show to everyone that they are the 'boss' in other words, the ones that are in control. They give themselves the title of boss and present themselves as the dominating pair. What supports the title of them being a boss is their lyrics and them boasting/ showing off the assets they own, how 'healthy' their bank account is and the amount of female they both have.
In this music video, because it’s about them claiming to be authority and in a high position, the role they play in the music video has to be major. Not only do they stand out, but they keep reminding the audience they are a boss. Imma boss- starts off by promoting the new album, by doing this, those who like the song would automatically assume that the rest of the album should be up to the same standard and that would lead to them to invest in the album.
They then write their record label and the font starts from small and gradually turns big.
A lot of shot reverse shot to show the conversation between the 2artists. The scene flashes as one of the editing techniques. Also a lot of tracking is being used in the music video. These camera movements help attract the audience and also helps us follow the action and feel engaged with the music video.
A lot of cutting as it is showing different views of the city and the people who live within the area.
Flashing lights are also used to go with the beat of the song
Bright contrast at the end of the video
Lip syncing- The way the lip synch is done to a high standard. Their body language and the action of their arms are moving so well and accordingly so you won't even be able to tell that they are lip synching.
Target audience- The target audience are girls and boys aged 15+ and also just normal rap/Hip-hop lovers. I believe that it is mainly targeted to rival artists, showing that they are the ones who are in control and are dominant.
Camera angles, special effects, mise en scene and editing techniques.
Special affects- flashing lights, slow motion
Mise en scene- the area is a normal neighborhood is America. All the people in the music video including the 2 artists are dressed in casual clothing but have flashy clothing. I believe that the artists are dressed in casual clothing because their assets basically represent them, so there is no need for the to dress over the top or in incredibly fashionable clothing because they are already known to be successful.
'Bitch imma boss'- them saying this is basically saying to all the artists that they are superior and are on top of all of them, and they are better than them lyrically & physically.
The target audience are encouraged to buy this record because as the artists are selling to them that try are the best, the consumers would want to purchase something that they think is made from the best so they are automatically encouraged to buy it. They are also encouraged to buy the record by the type of lyrics. If they believe that the lyrics from the artists relate to them or their situation then they are most likely to support and buy the record.
What ideas could you take from the video: the ideas which I would want to take from the video mainly is the concept and the performance of the music video? The reason being is because my music video is of the same genre and the song is pretty similar so, if I was to use ideas from this music video and generate it to my own, also having similar mise en scene, my video can come out high quality/ good standard.
One other idea that I can take from the music video is the scene which looks like a party/celebration. The reason to why I would want to take this idea and use it for my music video is because, my music video is inspired by this video and is also of a similar genre and concept. I also believe that this idea would work really well with my music video because of the type of beat & lyrics that I’m going to be using.